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Advertising & Marketing

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Issue: 2017-04-19, PHOTO: Ron Pogue

In today’s world, it can be hard to feel comfortable in our own skin. This is, in part, due to a growing plague of diet and fitness advertisements hinting that our happiness stems from a leaner version of ourselves. These advertisements have... more

Apr 19, 2017 12:00 AM Health and Wellness

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Issue: 2016-11-30, PHOTO: Yvonne Mueller

Do you sometimes forget that Whitehorse is a wilderness city? I do! Coming home to a heated apartment after a busy day, taking a shower and then turning on the TV. Every now and then I feel I have to reconnect myself to nature. That’s why my... more

Nov 30, 2016 12:00 AM Yukon Local Business

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Issue: 2016-10-19

My first experience working for a newspaper was immediately out of high school. I was hired to be the receptionist at an office in Portage la Prairie, Manitoba. It didn’t last long as I was too curious about the advertising department, so it was... more

Oct 19, 2016 12:00 AM Literature

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Issue: 2016-04-28, PHOTO: Darrell Hookey

Just because you have a great idea for a business, it doesn't automatically follow that you have an idea of how to get it up and running. What does follow is a lot of research into areas you may have no experience with: market studies, permitting... more

Apr 28, 2016 12:00 AM Yukon Business

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Issue: 2015-12-17, PHOTO: Courtesy of Yukonstruct

As we enter the holiday season where advertising, social media, and storefronts are shouting at us about all the things there are to buy, one might wonder whether all this shopping will lead to anyone’s happiness. Researchers out of Cornell... more

Dec 17, 2015 12:00 AM Yukon Christmas

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Issue: 2015-12-03 PHOTO: courtesy of Volunteer Yukon

An honest and emotional message will attract the eyes – and more importantly, hearts – you need to keep your organisation running, in terms of volunteers, the public, and potential avenues of funding. The thing to remember is that advertising – ... more

Dec 3, 2015 12:00 AM Making A Difference!

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Issue: 2015-11-26

Props, actors, lighting, sound, marketing; these are some of the small but numerous little details which turn a “piece” into a “show.” These things need hands to make them happen and cost money - sometimes a lot of money. Many of the shows put on... more

Nov 26, 2015 12:00 AM Theatre - Dance

During World War II, the brewing-trade industry known as the United Brewers Industrial Foundation worked with the U.S. government to create a series of ads designed to boost morale and highlight the positive aspects of beer. more

Nov 26, 2009 12:00 AM , Beverages

There are few more dangerous waters for the Buzz to float down than mixing beer and religion. And yet, being the brave souls that we are, go there we must. more

Nov 27, 2008 12:00 AM , Beverages

One of the things that a business in your community can do that companies Outside cannot is treat you like you -- as an individual -- matter. more

Nov 20, 2008 12:00 AM , Beverages

Marketing beer is fun. When you have a product that so many people enjoy and you are told to "Go sell this!" you can have a pretty amusing and creative time. more

Jun 6, 2008 12:00 AM , Beverages

I've come to realize that atheism sure ain't that sexy. When you compare all the trappings and incentives that other belief systems have, we come up pretty short. You don't hear of teens packing an arena to hear the latest atheist rock band. "Here... more

Mar 21, 2008 12:00 AM Humour

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