“The idea was Patrick’s,” says Bill Polonsky, the “media guy” for the upcoming Zenadu Music Festival.

“He was saying there is this place he knows of – there were some raves out there and a winter concert – and they called it ‘Paradise’.”

So, in an AAMF-less summer, they decided to throw a music festival … and they called it Zenadu.

The site is just 25 minutes south of where the Robert Service Road meets the Alaska Highway. Formerly Black Mike’s Mine, it is now home to a covered stage and cabin that has been made into a bar.

“We talked to a lot of people who had been out there,” said Polonsky. “When the snow melted, we went out of have a look.

“It started with ‘What if?’ and then the ball started rolling.

“Two weeks out, it was, ‘Is this for real?'”

Yup, it happens Thursday, July 8 to the Sunday, July 11.

“We haven’t received our liquor licence yet, and that may decide the hours,” says Polonsky, adding that afternoons will be softer, more family-appropriate. “And we might have some jamming afterward if people don’t want to go to bed.”

The lineup is becoming a who’s who of Yukon music … and friends. There will be Johnny Pogue and the Colleens, Tribal Belly Dancer, Common Knowledge, Parker Thomas Jazz, Razbah, Electric Cheese, Patrick Leithbridge, Big Mama Le Le, Eric Epstein, Jim Vautour, Death in Venice, Speed Control, Roxx Hunter, Max B-Good and more.

Indeed, Producer Patrick Singh had to ask Polonsky to stop making posters at one point because new acts were still being added at the time.

“Patrick is in the music business,” explains Polonsky. “He’s pulling in some favours – ‘Hey, I played in your band, will you play in our concert?’ — and a lot of people are coming to him, saying, ‘Hey can I play Zenadu?’ … and they aren’t mentioning money.”

Meanwhile, they have arranged to have Yukoner-making-us-proud, James Murdoch, appear as the headliner (see his story on this page).

And there will be face painting for the kids, craft and food vendors and even a shuttle service from Whitehorse.

Polonsky is asking that guests call ahead at 456-2480 to book a ride or one of the limited number of camping sites, but points out that there is a campground nearby. The e-mail address is zenadumusicfestival@gmail.com.

Tickets are available at Mark and Paddy’s Wondrous Music Emporium and the Funky Fine Foods hot dog cart at 3rd and Main.