DAWSON CITY — CBC North is looking for short films to advertise a festival about short films.

The Dawson City International Short Film Festival is again looking for the best public service announcement to be aired on CBC North. The winning entry will receive $100.

“Story, story, story,” Lulu Keating tells people who are looking for advice on how to produce an award-winning commercial.

“Decide what you want to say, and then say it well with engaging images,” she adds. “Enter the scene at the last possible moment and develop tension in the story by having the character encounter obstacles.”

And do it in exactly 59 seconds and have it delivered before Monday, Feb. 14, at 4 p.m.

The Yukon Film Society in Whitehorse is accepting the entries and will join CBC North and the film festival organizers in the jury to select the winner.

The film festival will be March 25 to 27 in Dawson City.