Promoting Yourself as an Artist

Looking to stand out as a filmmaker? Marketing is all about putting together content that builds and engages an audience for your films and creative projects. Filmmaking is your business and content can help you build your brand and your audience. With a strong content strategy, you can create an audience that is excited about your next project.

In this hands-on virtual workshop, Selene Vakharia of SMRT POP UPS will walk you through identifying your audiences and using those insights to drive meaningful content that engages and connects with them.

INSTRUCTOR: Selene Vakharia

REGISTRATION: Register online or email programs@yukonfilmsociety.com for more information

SEATS: Ten spots are available on Zoom, no in-person seats are available

FEES: Free for YFS production members & KIAC members

Outcomes:

Understand your audiencesBuild an audience personaLearn how to use your audience insights to focus your content effortsLearning about social media tools and systems to simplify your life

Is this workshop right for you?

You are frustrated and spinning your wheels with online marketing. You are ready to get serious and focused on your marketing efforts You are comfortable using online technology and are open to learning more about it. You are open to help and ready for peer support. You are ready to step outside your comfort zone You already have a social media presence

About the instructor:

Selene Vakharia is the Owner of SMRT POP UPS, a company built on her 15 years of experience providing strategic and high-impact marketing and event solutions to organizations across Canada. Selene Vakharia is one of the most highly trained local social media and digital marketing professionals in Yukon. Her expertise in online audience research, audience targeting and promotion are unparalleled. She specializes in using unique and dynamic strategies to leverage the conversational power of online media to engage audiences the issues that matter. Clients have included: Magnetic North Theatre Festival, Mapping the Way, City of Whitehorse, Nakai Theatre, Elections Yukon, The Victoria Faulkner Women’s Centre, and many others.

Funding for this workshop is generously provided by the Canada Council for the Arts Digital Strategy Fund, Government of Yukon Arts Operating Funds, and Lotteries Yukon.