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Advertising and Marketing

A Local Getaway

We also enjoyed petting the many friendly animals that live with the host family. Eight dogs, a horse, a donkey and several chickens can keep adults and kids busy during their stay.Looking inside the guestbook we realized just...

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What is it About Newspapers?

My first experience working for a newspaper was immediately out of high school. I was hired tobe the receptionist at an office in Portage la Prairie, Manitoba. It didn’t last long as I was too curious about the advertising...

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Entrepreneurs share success

Just because you have a great idea for a business, it doesn’t automatically follow that you have an idea of how to get it up and running.What does follow is a lot of research into areas you may have no experience with:...

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Holiday Gift Guide

As we enter the holiday season where advertising, social media, and storefronts are shouting at us about all the things there are to buy, one might wonder whether all this shopping will lead to anyone’s happiness.Researchers out...

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No Need to Shout

An honest and emotional message will attract the eyes – and moreimportantly, hearts – you need to keep your organisation running, in terms of volunteers, the public, and potential avenues of funding.The thing to remember is that...

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A Sexy Fall Surprise

I usually wait until Christmas to lurk around the Whitehorse liquor store in search of sexy new beer products, but September brought a surprise: Guinness Black Lager. Guinness has been throwing some heavy coin into advertising...

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What’s in a Name?

A Fat Tug by any other name would be just as hoppy. But the name of your beer can entice or drive your average beer drinker away. I probably wouldn’t pick up a six pack of Camel Squirt if that beer even existed, but a...

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