Advertising and Marketing

Connecting Our Mind with Our Body

In today’s world, it can be hard to feel comfortable in our own skin. This is, in part, due to a growing plague of diet and fitness advertisements hinting that our happiness stems from a leaner version of ourselves. These advertisements have accumulated to the point where body-confidence is an issue in our society. I …

Connecting Our Mind with Our Body Read More »

A Local Getaway

We also enjoyed petting the many friendly animals that live with the host family. Eight dogs, a horse, a donkey and several chickens can keep adults and kids busy during their stay. Looking inside the guestbook we realized just how many guests have already had a great time in this cabin since 2008. Phrases like …

A Local Getaway Read More »

What is it About Newspapers?

My first experience working for a newspaper was immediately out of high school. I was hired to be the receptionist at an office in Portage la Prairie, Manitoba. It didn’t last long as I was too curious about the advertising department, so it was easier just to put me there. Although interesting, the job meant …

What is it About Newspapers? Read More »

Entrepreneurs share success

Just because you have a great idea for a business, it doesn’t automatically follow that you have an idea of how to get it up and running. What does follow is a lot of research into areas you may have no experience with: market studies, permitting, supply chains, advertising, patents, etc. StartUp Whitehorse aims to …

Entrepreneurs share success Read More »

Holiday Gift Guide

As we enter the holiday season where advertising, social media, and storefronts are shouting at us about all the things there are to buy, one might wonder whether all this shopping will lead to anyone’s happiness. Researchers out of Cornell University had a similar thought. Thomas Gilovich and  Amit Kumar published their research in the …

Holiday Gift Guide Read More »

No Need to Shout

An honest and emotional message will attract the eyes – and more importantly, hearts – you need to keep your organisation running, in terms of volunteers, the public, and potential avenues of funding. The thing to remember is that advertising – writing, design, printing, etc. – is a program expense. It is not overhead. Build …

No Need to Shout Read More »

Running the Show

Props, actors, lighting, sound, marketing; these are some of the small but numerous little details which turn a “piece” into a “show.” These things need hands to make them happen and cost money – sometimes a lot of money. Many of the shows put on in the Yukon are created by home-grown production company run …

Running the Show Read More »

A Sexy Fall Surprise

I usually wait until Christmas to lurk around the Whitehorse liquor store in search of sexy new beer products, but September brought a surprise: Guinness Black Lager. Guinness has been throwing some heavy coin into advertising this new product. The U.S. commercials adopt the beautiful-people-cocktail-party-scene to portray the beer as a sleek, sophisticated drinking option. …

A Sexy Fall Surprise Read More »

What’s in a Name?

A Fat Tug by any other name would be just as hoppy. But the name of your beer can entice or drive your average beer drinker away. I probably wouldn’t pick up a six pack of Camel Squirt if that beer even existed, but a bottle of the Belgian beer Verboden Vrucht (Forbidden Fruit) with …

What’s in a Name? Read More »

Beer From a Wide-Open Space

Marketing beer is fun. When you have a product that so many people enjoy and you are told to “Go sell this!” you can have a pretty amusing and creative time.  Many of the world’s larger breweries have found a useful formula when advertising their wares: Beer = Boobs + Friends + Sports Heroes. It …

Beer From a Wide-Open Space Read More »

This Beer Really is For You

One of the things that a business in your community can do that companies Outside cannot is treat you like you — as an individual — matter. I have seen tubes of lip balm turn up at meetings or events that have the logo of the event on them, thanks to the efforts of Aroma …

This Beer Really is For You Read More »

When Religion is in the Mix

There are few more dangerous waters for the Buzz to float down than mixing beer and religion. And yet, being the brave souls that we are, go there we must. We can do that, we think, because we are a craft brewer. After all, we belong to an industry that has spawned such potentially offensive …

When Religion is in the Mix Read More »

Adios, Corona.

Who isn’t familiar with the concept of the Lawnmower Beer? This is just the one beer, a cool and refreshing drink, the perfect reward for a salty upper lip and grass-stained shoes. The main purpose of this particular beer is to be thirst quenching, and as Stephen Beaumont from the Beer Connoisseur points out, the …

Adios, Corona. Read More »

Beer personalities

I bumped into an old Alexander Keith’s beer commercial on YouTube this week—you might remember the series. It involved a crusty Scotsman with spindly legs, patchy facial hair, and an abrasive tongue, insulting young people for spilling beer, peeling labels, or otherwise disrespecting the pride of Nova Scotia. “Alexander Keith toiled since 1820 for that …

Beer personalities Read More »

Scroll to Top