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Advertising & Marketing

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Issue: 2017-04-19, PHOTO: Ron Pogue

In today’s world, it can be hard to feel comfortable in our own skin. This is, in part, due to a growing plague of diet and fitness advertisements hinting that our happiness stems from a leaner version of ourselves. These advertisements have... more

Health and Wellness

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Issue: 2016-11-30, PHOTO: Yvonne Mueller

Do you sometimes forget that Whitehorse is a wilderness city? I do! Coming home to a heated apartment after a busy day, taking a shower and then turning on the TV. Every now and then I feel I have to reconnect myself to nature. That’s why my... more

Yukon Local Business

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Issue: 2016-10-19

My first experience working for a newspaper was immediately out of high school. I was hired to be the receptionist at an office in Portage la Prairie, Manitoba. It didn’t last long as I was too curious about the advertising department, so it was... more

Literature

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Issue: 2016-04-28, PHOTO: Darrell Hookey

Just because you have a great idea for a business, it doesn't automatically follow that you have an idea of how to get it up and running. What does follow is a lot of research into areas you may have no experience with: market studies, permitting... more

Yukon Business

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Issue: 2015-12-17, PHOTO: Courtesy of Yukonstruct

As we enter the holiday season where advertising, social media, and storefronts are shouting at us about all the things there are to buy, one might wonder whether all this shopping will lead to anyone’s happiness. Researchers out of Cornell... more

Yukon Christmas

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Issue: 2015-12-03 PHOTO: courtesy of Volunteer Yukon

An honest and emotional message will attract the eyes – and more importantly, hearts – you need to keep your organisation running, in terms of volunteers, the public, and potential avenues of funding. The thing to remember is that advertising – ... more

Making A Difference!

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Issue: 2015-11-26

Props, actors, lighting, sound, marketing; these are some of the small but numerous little details which turn a “piece” into a “show.” These things need hands to make them happen and cost money - sometimes a lot of money. Many of the shows put on... more

Theatre - Dance

I usually wait until Christmas to lurk around the Whitehorse liquor store in search of sexy new beer products, but September brought a surprise: Guinness Black Lager. Guinness has been throwing some heavy coin into advertising this new product... more

Beverages

A Fat Tug by any other name would be just as hoppy. But the name of your beer can entice or drive your average beer drinker away. I probably wouldn't pick up a six pack of Camel Squirt if that beer even existed, but a bottle of the Belgian beer... more

Beverages

Sometimes it's hard for me to believe that beer companies spend billions of dollars each year marketing products that should sell itself. But people need to be swayed by the next best thing or conscripted back into brand loyalty after straying... more

Beverages

I bumped into an old Alexander Keith's beer commercial on YouTube this week—you might remember the series. It involved a crusty Scotsman with spindly legs, patchy facial hair, and an abrasive tongue, insulting young people for spilling beer... more

Beverages

Who isn't familiar with the concept of the Lawnmower Beer? This is just the one beer, a cool and refreshing drink, the perfect reward for a salty upper lip and grass-stained shoes. The main purpose of this particular beer is to be thirst quenching... more

Beverages

During World War II, the brewing-trade industry known as the United Brewers Industrial Foundation worked with the U.S. government to create a series of ads designed to boost morale and highlight the positive aspects of beer. more

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There are few more dangerous waters for the Buzz to float down than mixing beer and religion. And yet, being the brave souls that we are, go there we must. more

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One of the things that a business in your community can do that companies Outside cannot is treat you like you -- as an individual -- matter. more

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Marketing beer is fun. When you have a product that so many people enjoy and you are told to "Go sell this!" you can have a pretty amusing and creative time. more

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I've come to realize that atheism sure ain't that sexy. When you compare all the trappings and incentives that other belief systems have, we come up pretty short. You don't hear of teens packing an arena to hear the latest atheist rock band. "Here... more

Humour