The popular local retailer has donated $37,000 to the Safe at Home Society, with five years of The Home Project
The Safe at Home Society is a Yukon organization that works to end and prevent homelessness in the territory, bringing together service agencies, such as government partners, landlords, community members and people with lived experience of homelessness, to connect people with housing and supports. According to the organization, its vision is to ensure that everyone has a safe and affordable place to call home and can access the supports they need.
To help this important initiative, long-time Coast Mountain Sports and Sports Experts management-team member Corina Zumer; and MJ Warshawski, co-owner of Coast Mountain Sports and Sports Experts, started the Home Project.
The Home Project is a series of clothing and items branded with a custom home logo, a stylized map of the Yukon with the word HOME inside it. Items in the series include T-shirts, hoodies, toques, ball caps, mugs, clothing patches and more. Proceeds from the sale of The Home Project items are donated to Safe at Home.
Coast Mountain Sports and Sports Experts have been selling Home Project items for five years, and given that National Housing Day was on November 22, this fall was a great opportunity for the Whitehorse retailer to celebrate its contributions from over the years.
“It doesn’t sound like much, just selling T-shirts,” said Zumer. “But over time it adds up—five dollars here, eight dollars there, and suddenly, over time, we have donated thirty-seven thousand dollars! And Yukoners have really responded to the logo. They are proud of their home here and they want to help those who don’t have one.”
Coast Mountain Sports and Sports Experts are located in the Hougen Centre on Main Street. Safe at Home is based out of 208 Alexander Street, also in Whitehorse.
“Coast Mountain’s Home Project continues to have a tremendous impact on our ability to prevent homelessness,” said Safe at Home executive director Kate Mechan. “The local business community can leverage resources in creative and meaningful ways—engaging Yukoners who are looking for ways to contribute. Safe at Home owes MJ and Corina a huge debt of gratitude for their ongoing commitment.”
For information about Safe at Home Society’s services and supports, visit www.safeathomeyukon.ca, or find the organization on Facebook. To see how you can get involved and help out, reach out to [email protected]“We can prevent and end homelessness if we all do our small part,” said Warshawski.